Hi, I'm Helena
I simplify complex digital system
Creating intuitive, accessible, user-centered experiences that work in real life.

Freelance UX & UI Designer - Copenhagen

Get in touch:

SERVICES

How we can work together

Every project is different. I offer several ways of working together - from ongoing support to project-based collaboration or UX/UI reviews. Whatever your needs, the process will always be tailored to your goals, team and timeline.

1

Long-term UX & UI Partnership

Decisions are guided by a deep understanding of system complexity, user behavior, and business goals, ensuring every change improves the product’s effectiveness.

2

UX & UI Design for Complex Systems

You’ll get a complete design for a system, feature, or flow - from wireframes to handoff - tailored to your goals and the people who use it.

3

UX & UI Review & Design Optimisation

You’ll get a focused analysis of your current interfaces, with actionable insights on usability, accessibility, and clarity, ready for your team to implement efficiently.

APPROACH

Why my approach delivers results

8+ years of experience
You’ll benefit from nearly a decade designing large-scale digital systems for public authorities and private companies - giving you confidence that projects of any scale can succeed.

User-centered design
You’ll get solutions grounded in real user needs, ensuring interfaces are not just beautiful but genuinely usable.

Accessibility-first mindset
You’ll deliver products that work for everyone, including people with disabilities, creating inclusive experiences.

Turning complexity into clarity
You’ll simplify even the most demanding systems so your users can navigate easily without frustration.

Agile and adaptive workflow
You’ll experience flexible collaboration that integrates with your team’s way of working and adapts to change quickly.

Smooth developer collaboration
You’ll save time and avoid friction as designs are implemented seamlessly with your developers.

Consistent and scalable design
You’ll get interfaces that remain usable and maintainable as your organization and products grow.

Proven impact
You’ll see measurable improvements in usability, efficiency, and adoption, helping your organization achieve real results.

If you're curious on how this can work for your project, contact me for a no-pressure conversation

PREVIOUS EXPERIENCE INCLUDED PROJECTS FOR...

ABOUT

Hi, I'm Helena

I’m a freelance UX & UI designer helping organizations turn complex systems into clear, accessible, and user-centered experiences. I collaborate closely with teams to simplify workflows, enhance clarity, and create designs that work in real life - whether it’s a full system, a feature, or a focused review.

With years of experience designing large-scale systems for both public authorities and private companies,
I combine strategic UX thinking with hands-on UI design and smooth developer collaboration.

I’m passionate about design that balances business goals with real user needs, making even the most complex systems intuitive and usable.

Let's connect to see how I can support your next project.

Helena Abel – Freelance UX/UI Designer

CONTACT

Ready to take the next step?

Whether you need a redesign, a new feature, or a full system, I’m here to help you create intuitive, accessible digital solutions that people actually use. Let’s have a no-pressure conversation about how I can support your project.

Reach out directly via email at or send me a message on